Thursday, March 16, 2006

Litigation Marketing

From a Times Online article entitled "Authors were told: don't be fools":

When Holy Blood Holy Grail was first published in 1982, it became a best-seller itself. Now, with the current trial achieving widespread publicity, sales have enjoyed a late boost and are now thought to be over two million. Dan Brown, who finished his stint in the witness box yesterday, has also enjoyed increased sales.

The question is, would they be fools for bringing the legal action and losing the case or fools for not bringing the legal action and losing out on the chance for all the free publicity and increased sales?

My cynical guess is that it's a finely tuned marketing ploy pulled off by both sides. Nothing like knowing how to manipulate the media for fun and profit.

1 Comments:

Blogger Alabama said...

Good point, I didn't think of it that way. Found you via the B-Team.

3/16/2006 07:51:00 PM  

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